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Nonprofit Email Marketing & Fundraising

Every Nonprofit Has a Story. We Deliver It To Who Care.

We help nonprofits tell their story through video and email so the right people become lifelong donors and volunteers.
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nonprofit email marketingNonprofit marketing
Sound familiar?

Most Nonprofits Are Doing Incredible Work — Silently

You're changing lives every day. But if donors can't see it, they can't support it.
"We don't send emails consistently"
Donors forget you exist between campaigns. Consistent communication is the #1 driver of donor retention — but no one has the time.
"Nobody knows what we actually do"
Your website has text, but donors make emotional decisions. Without a compelling story in video or email, your mission stays invisible.
"Our donor base isn't growing"
You rely on the same 50 people every year. Reaching new donors through cold outreach feels overwhelming without a proven system.
"Year-end feels like a panic every time"
Giving Tuesday and year-end campaigns get thrown together at the last minute. Strategic preparation could triple the results.
"We can't afford a marketing agency"
General marketing agencies don't understand nonprofits — and they're priced for corporations. You need a partner who speaks your language.
"We don't know if our emails are working"
No tracking, no strategy, no data. You're sending emails into the void with no idea what's actually moving donors to give.

If This Sounds Like Your Organization, Let's Talk.

Free Consultation
What We Do

Three Services.

One Complete System.

Each service works on its own — but together they create a full donor acquisition and retention engine.
01
📋
Intake Form +
Interview
→
02
✍️
Script &
Strategy
→
03
🎬
Video
Production
→
04
📧
Email
Campaigns
→
05
❤️
Donors &
Volunteers

Video Storytelling

A short 2–3 minute video that explains who you are, what you do, and why it matters — the most powerful first impression you can make on a potential donor.
  • Intake form + 60-min story interview
  • Professional video script (we write it)
  • Track A: Guided self-filming (Loom)
  • Track B: AI avatar video (Synthesia)
  • Used in cold emails, website, social
  • 6-month update included

Donor Email Management

Weekly emails that keep your donors engaged, informed, and emotionally connected to your mission — so they give again and again.
  • 1–2 emails per week (we write everything)
  • Donor segmentation by giving history
  • Impact stories, updates, calls-to-action
  • Giving Tuesday + Year-End campaigns
  • Open rate & click tracking reports
  • Monthly strategy review call

Cold Outreach Campaigns

Reach people who've never heard of you — and turn them into donors or volunteers through a proven 4-email sequence that builds trust naturally.
  • Target list research & building
  • 4-email sequence (interest → video → ask → retain)
  • Personalized at scale
  • Spam filter & deliverability optimization
  • Reply management support
  • Monthly performance report
service 01

We Get To Know Your Mission Better Than You Expect

The stronger the story, the stronger the fundraising. That's why we invest in deep discovery before writing a single word.
Email Sequence
Live
1

Curiosity Email

Day 1 · 247 sent

Delivered
2

Video Send

Day 5 · 42% open rate

Opened
3

Invitation

Day 12 · 18% click rate

Clicked
4

Subscribe

Day 30 · 31 new donors

Donated
0%
Open rate
0
New donors
0x
Retention
📋 Intake Form (sent before the call)
We send a detailed form covering your mission, programs, impact numbers, target donors, and fundraising history. This lets us walk into the interview already knowing the basics.
🤖 60-Minute Story Interview
We go deeper — asking about real stories, specific people your organization helped, what gets donors excited, and what makes your approach unique. This is where the real script gold is found.
✍️ Script Draft + Feedback Round
We write the video script and email sequence drafts. You review and give feedback so it truly sounds like your organization — not a generic template.
📱Video Production (2 options)
Track A: You film using your phone/Loom — we guide you with a shot list and tips.
Track B: We produce an AI-narrated video using Synthesia (great if no one wants to be on camera).
Our Story

Started From A Frustration We Couldn't Ignore

I kept meeting executive directors who were brilliant at their work — running food banks, housing veterans, supporting survivors — but completely invisible online. They had no time, no budget, and no team to tell their story. That's exactly why we built this.
About ConnectNPO
We help nonprofits
tell stories that move donors
Started in 2025, ConnectNPO was built for organizations doing meaningful work but struggling to share it. We close the gap with video, email, and outreach — all done for you.
🎯
Story First
Every campaign starts with a real story from your work.
✍️
Done For You
We handle everything — you focus on your mission.
📊
Results That Matter
Donors and retention, not just opens and clicks.
Backed by
🏆 GivingArc
📋 connect NPO
In 2025, our team at GivingArc noticed a pattern. The nonprofits doing the most meaningful work — the ones with the most powerful stories — were the ones with the least marketing support. They had impact. They just had no way to share it.

We started ConnectNPO to close that gap. Not with generic templates or automated blasts, but with real storytelling: video, email, and outreach built specifically for mission-driven organizations.
ConnectNPO is the only marketing service that starts with a 60-minute story interview — because we believe the best donor email you'll ever send starts with a real human story.
Real Examples

See What Our Emails Look Like

Every email we send is written specifically for your organization — not a template. Here's a sample of the cold outreach sequence.

Hi [First Name],

My name is Sarah, and I work with Helping Kids LA — a small nonprofit based in Compton that helps at-risk children stay in school through mentorship and after-school programs.

💡 Why specific numbers work:
"25 kids" is more powerful than "many children." Real numbers create real emotional connection.

This past year, 25 kids in our program were at serious risk of dropping out — not because they didn't want to learn, but because they had nowhere safe to go after school and no adult in their corner.

All 25 are still in school today.

I put together a short 2-minute video that tells their story. I think you'd find it meaningful — especially if you care about what's happening in our community.

Would it be okay if I sent it over?

— Sarah
Sarah Kim | Program Director, Helping Kids LA

Hi [First Name],

Whether or not you had a chance to reply — I wanted to share this anyway because I think it speaks for itself.

💡 No ask yet.
This email just delivers the video. Asking for a donation this early kills trust. We let the story do the work.

We're not asking for anything today. We just believe that people who care about children in our community deserve to know we exist.

If you ever want to learn more — as a donor, volunteer, or just a supporter — reply to this email and I'll personally get back to you.

— Sarah

Hi [First Name],

I've shared our story, and I hope it resonated with you.

If Helping Kids LA's mission feels meaningful to you, here are three simple ways to get involved — no matter how much (or how little) time or money you have:

💵$25/month keeps one child in our after-school program for a full month

🙌2 hours on a Saturday as a volunteer tutor changes a child's academic trajectory

📤Forward this email to one person who might care — it costs nothing and means everything

💡 Give options.
Donation-only asks feel like pressure. Multiple options lower the barrier and increase total response rate.

Whatever feels right, we're grateful for your attention and support.

— Sarah

Hi [First Name],

It's been about a month since I first reached out. I wanted to give you a quick update — and not just ask for something.

This month: We served 43 families in the Compton area, and 3 of our students got accepted into the honor roll for the first time.

💡 The opt-in ask.
This email converts cold contacts into warm subscribers. After this, they receive your regular weekly emails — turning them into long-term donors.

We'll be sending a short monthly update to anyone who wants to stay connected. No pressure, no constant donation ask — just real stories from the ground.

If you'd like to stay on our list, just reply "yes," and I'll make sure you're included.

Thank you for listening to our story.

Sarah


P.S. You can also unsubscribe at any time — reply "remove," and I'll take care of it.

The Donor Journey

Nonprofit Email Marketing

From Stranger to Lifelong Supporter

This is the exact flow we build for every client — turning cold contacts into recurring donors over 30–60 days.
🌐
Cold Contact
Potential donor who's never heard of you
📧
Email 1: Curiosity
"Can I send you a 2-min video about what we do?"
🎬
Email 2: Video
Potential donor who's never heard of you
🤝
Email 3: Invitation
3 ways to get involved (donate, volunteer, share)
💌
Email 4: Subscribe
Monthly update opt-in. Now they're warm.
❤️
Recurring Donor
Weekly emails keep them giving year after year
Common Problems

Great Mission.

Not Enough Donors.

Your Website Might be Why.

You're doing the work. Lives are changing. But if your website doesn't show that clearly, donors move on — and they rarely come back.
😶
No Clear Story
Visitors can't quickly understand who you help, how, and why it matters — so they don't give.
📵
Not Mobile-Optimized
Over 60% of donors browse on their phone. A broken mobile experience means lost donations.
🚪
No Conversion Path
There's no clear next step — no email capture, no donation CTA, no follow-up sequence.
🎥
No Video
Sites with video hold visitors 2x longer. Without it, your story never gets told.
0x
Longer on-site when video is present
Source: Wistia
0%
More donations with a clear CTA above the fold
Source: NP Source
0%
Of nonprofit traffic comes from mobile devices
Source: Google
0s
To make a first impression — or lose the donor
Source: Nielsen Norman
The ConnectNPO Way

A Website That Turns Visitors Into Donors

We build and optimize your site around one goal — moving someone from curious stranger to committed donor.
Donor Conversion Funnel
ConnectNPO
Visits site
100%
Watches video
72%
Joins email list
44%
Becomes donor
28%
ConnectNPO clients see an avg. 3x higher conversion rate compared to typical nonprofit sites.
Story-Driven Homepage
We lead with your impact story — not your mission statement. Real people, real outcomes, above the fold.
Embedded Video
We lead with your impact story — not your mission statement. Real people, real outcomes, above the fold.
Email Capture + Sequence
Every visitor who doesn't donate today gets added to your email sequence — so you stay in front of them.
Mobile-First Design
Built for the 60%+ of donors browsing on their phone. Fast, clean, and easy to give on any device.

Nonprofit Website

Family First
Family First
Hope Food Bank
Hope Food Bank
EcoRoot
Eco root
BrightKids
Bright Kids

Ready to Grow your Donor Base?

Book a free 30-minute call. No pressure, no pitch — just an honest conversation about what your nonprofit needs.
Book a 30-Min Call
Send Us a Message
We respond within 1 business day · No contract required on Starter plan · 100% nonprofit-focused
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