Source-based guides on websites, search visibility, content, and the systems that keep a small team running.
connectNPO does not provide legal, tax, accounting, or Form 990 advice. These guides explain how things work so your team can decide what to do next.
Every figure traces to a primary source we opened and confirmed, not to a summary of it.
For the person who has to actually run it next month, not for marketers.
No made-up statistics, no client name-dropping. Where no benchmark exists, we say so.
Latest
Most nonprofit SEO advice sells a technical checklist Google says you already pass. The real gap is what happens after search sends someone to your site.
Sector email revenue rose 16% last year and small organizations grew fastest. The growth came from the list you already have, which is also what limits it.
Annual reports stall when they start as a design project instead of a decision one. What belongs in yours, and how to finish it in four sessions.
A new logo rarely fixes what is actually broken. Most nonprofit branding problems are operations problems, and here is how to tell which one you have.
Donor retention is really a second-gift problem. What the 2026 FEP data shows, and the three-message sequence that turns a first gift into a second.
Up to $10,000 a month in free search ads, and the rules that decide whether you keep it. Eligibility, the 5% CTR requirement, and a realistic first 90 days.
