Practical guides for growing a nonprofit.
Source-based guides on websites, search visibility, content, and the systems that keep a small team running.
connectNPO does not provide legal, tax, accounting, or Form 990 advice. These guides explain how things work so your team can decide what to do next.
Source-based
Every figure traces to a primary source we opened and confirmed, not to a summary of it.
Written for the work
For the person who has to actually run it next month, not for marketers.
No invented numbers
No made-up statistics, no client name-dropping. Where no benchmark exists, we say so.
Latest
Guides
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AI for Nonprofits: Six Small Jobs That Give Time Back to the Mission
Six small jobs a nonprofit can give an AI assistant, with the exact prompt, the real answer and what we had to fix. Tested on October 28, 2026.
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Nonprofit AI Visibility: What ChatGPT Says When Someone Asks About Your Nonprofit
We asked ChatGPT about 130 small US nonprofits. It found all 130 by name, drawing on their own website or their 990. Here is a five-minute check for yours.
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Microsoft 365 for Nonprofits: What Is Free, How to Apply, and the Three Records to Check
Business Basic is free for up to 300 users; the rest is discounted. How to apply, and what 128 small nonprofit domains show about SPF, DKIM and DMARC.
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Nonprofit Website Statistics 2026: What We Counted on Small Nonprofit Websites
Counts from the home pages of small nonprofits drawn at random from the IRS file: out of date, platform, giving, logo, social, mission, newsletter and video.
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Nonprofit Logo: Make the One You Have Work Everywhere
We checked 586 small nonprofit home pages: most show a logo, but under half carry it to the browser tab and the share picture too. Here is how to make yours work everywhere.
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Nonprofit Social Media: What 586 Small Nonprofit Websites Link To
We checked 591 small nonprofit home pages: 77% link a social profile, and a third of the YouTube channels they link posted nothing in a year. A ten-minute check.
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Nonprofit Mission Statement Examples: 15 Samples and What 994 Small Nonprofits Filed
Fifteen nonprofit mission statement examples, what 994 small nonprofits wrote on their tax returns, a four-part way to write yours, and a ten-minute check.
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Nonprofit Annual Report Video: Your Year’s Story in One Minute
How a small nonprofit can turn its year and its financials into a one-minute annual report video from photos it already has, and where to put it.
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Nonprofit Newsletter: It Starts at the Sign-up Box (586 Home Pages Checked)
A nonprofit newsletter is joined before it is read. We counted the sign-up forms on 591 small nonprofit home pages, then wrote what to send in the first three issues.