Sample 02 · Land trust

Alder Bend Land TrustA sample land trust website. The organization is invented.

Seven preserves open to the public, 38 conservation easements on private farms and forest, 4,860 acres in all along one river. Five staff, 240 volunteers and a budget of about $880,000. The site is built around what a visitor needs before driving out: whether the trail is open today.

The invented organization
  • KindLand trust: preserves, trails, conservation easements, stewardship
  • BudgetAbout $880,000; revenue $884,000 in FY2025
  • Staff5, and 240 volunteers giving 3,900 hours a year
  • Pages9; trail status, work days, monitoring, land totals, documents and every sentence staff-editable
  • Look"The almanac": paper and walnut ink, IM Fell English, a year wheel, a plate for each season
  • Real?No. Every preserve, person, number and document is invented and labelled; not accredited
The Alder Bend Land Trust home page
Brand sheet

One name, one look, one voice.

Every sample has its own brand, set once and used the same way on every page, from the home page to the financials. It is the same work we do for your organization.

  • A name and a wordmark, set in one display type
  • Four or five colours, each with one job
  • One type for reading, chosen for the people the site serves
  • One line that says what the organization does, used in search, listings and the share preview
Alder Bend Land Trust

Seven free preserves along the Alder River, open dawn to dusk.

Paper#F7F2E7
Walnut#2F2A22
Alder green#3F6B2E
Salmonberry#B23A5A
Sky#A9CBDB
Display
IM Fell English SC
Text
Literata
What to try

Six things to press, in order.

Each one is a working feature, and each one is an example of what we build. Nothing you do on the site is recorded.

01

Trail status on every page

Staff set each preserve to open, muddy or closed, with a reason. The line in the header, the status board, the notes in the hero and the structured data all follow, with the time it was posted.

Try: find the closed trail on the board; the header line on every page says the same.
Trails & preserves →
The Trails & preserves page: the status board
02

Work days with places left

Each work day shows its preserve, task, time and the places left. Past days drop off by themselves, a full day stays listed as full, and the sign-up form only offers days with room. The form is in demo mode.

Try: open the sign-up; the full day is not in the list.
Work days →
The Work days page
03

Monitoring, in counts only

Every easement is walked at least once a year. Staff track all 38 by code on the staff side; the public page shows how many were visited this year, never which land or whose. The landowner call-back form never asks about the land.

Try: read the monitoring count, then open the call-back form.
Protect your land →
The Protect your land page
04

Every sentence is a field

The words on each page are fields on a Page text screen in WordPress; the layout stays in code. Staff change a sentence, press Update, and the page changes at once. In the preview nothing is saved.

Try: open the staff preview, then Page text; change a line and press Update.
Open the staff preview →
The About page, whose words are all fields
05

The 990 in plain words

The year adds up: revenue $884,000, expenses $812,000, with each line read in plain words. The stewardship fund sits beside the acres it must defend. Three sample 990s, a review and the determination letter, each labelled on every page.

Try: find the stewardship fund, then open a 990.
Financials →
The Financials page
06

An almanac that turns

The week in the hero, the note for the month and the year wheel change with the date, with no one editing them. Four season plates below show the same land through the year.

Try: read this week's note, then the wheel.
Home →
The home page: the almanac hero and the year wheel
The staff side

Sign in. No password. Nothing you change is saved.

The button below signs you in to the real staff area as sample staff. You see what the organization's staff would see: one menu, a tile per tool, and the checks.

  • 01Tiles for Trail status, Work days, Monitoring, Land totals, Financial documents, Page text, Year-end
  • 02Checks: a closed preserve with no reason, a status not posted in seven days, a work day under half filled, easements not yet walked this year, land totals that do not add up
  • 03Easement codes and visit dates stay on the staff side; the public page shows counts only
  • 04Press Update on anything and the screen says "Nothing was saved"
Open the staff preview →
Year-end statements — every donor is invented
The year-end statements staff screen: counts of statements ready and to check, and a list of sample donors with a status each
Sample video

The land, in a minute.

A sample of the one-minute videos in the plan: the acres kept, the easements visited, and where the money went, told from the trust’s own numbers.

  1. 1You send the photos and clips you already have, and a line or two on what the video is for: year-end giving, volunteers, an event, the story in your 990.
  2. 2We write a one-minute script from what is on your site and in your filing, and send it for your yes.
  3. 3We make it within one week of getting your material: about a minute, wide and vertical, captions burnt in, and a text version for your site.

Up to five a year are in the plan, at no extra charge. The first five nonprofits can have one free: see the offer →

Sample video. Alder Bend is invented, so it has no footage of its own: the clips are free stock (Pexels), people appear only from behind, and the narration is a synthetic voice. For a real organization connectNPO uses only the photos and clips its staff send.

Read the script instead (about one minute)

Morning on the Alder River.

This is Alder Bend Land Trust, in Kettleford, Washington, since 1991. Land kept open for good.

4,860 acres protected. Seven preserves, free and open dawn to dusk, with 14 miles of trail. And 38 conservation easements on private farms and forest.

Every morning, staff post each preserve's status on the website: open, muddy, or closed, and why.

Every easement is visited at least once a year. In 2025, 38 of 38. A stewardship fund of $1.46 million pays for doing it again.

240 volunteers gave 3,900 hours, on about two work days a month.

Alder Bend spent $812,000 in the year. 78% went to protecting land, caring for it, the trails, and community programs.

$884,000 came in. Memberships and gifts were the largest part: $412,000.

Today's trails, the work days, and every filing are on the site. Join from $35 a year.

Sample video · Alder Bend Land Trust is invented and every figure is a sample. Clips are free stock (Pexels). The narration is a synthetic voice and the music is AI-generated. Made by connectNPO.

Built from these parts

What this sample shows that we build.

CONTENT

Trail status board

Open, muddy or closed, with a reason and the time it was posted.

CONTENT

Work days with places

Past days drop off; full days stay listed as full.

CONTENT

Monitoring in counts

38 easements tracked by code; the public sees counts only.

CONTENT

An almanac that turns

The week, the month and the wheel change by date.

FORMS

Sign-up, call-back, contact, demo

Nothing is sent; the result says what a real site would do.

SEARCH

Preserves and work days

NGO, TouristAttraction and Event structured data.

FINANCIALS

The 990 in plain words

The year adds up; three 990s, the review, the letter.

STAFF

Words in WordPress

Every sentence a field on a Page text screen; the layout in code.

The other fourteen

Close to your nonprofit?

Tell us what yours needs that Alder Bend does not show. In writing, in your own time; we reply within one business day.

Start here

What you have, what is missing, which sample is closest. No account, no call to book.

Tell us what you need →